The coronavirus pandemic will end, but one thing is for sure: the transformation in consumption habits and the digital revolution it brought with it will not go away. On the contrary, being present in the online universe has become more than essential for your company, but a matter of survival.
I imagine you must know a friend who owns a restaurant or store who had the year saved by digital marketing and WhatsApp communication. On the same wave, we have the home office, telemedicine, the exponential growth of delivery services, the search for quality content in communication channels and social media platforms, the search for new skills and a series of other factors that came to definitively change the way society consumes not only products and services, but also data and information.
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The conclusion of the year 2020, when we talk about marketing and communication, is that there is no ready and accurate manual on how to proceed in an unprecedented and unexpected crisis situation, as the Covid-19 pandemic was and is being. It is necessary to stay tuned, seek reliable sources, have specialist professionals to deal with the procedures available to the company, change strategies, review budgets, etc.
In addition, on a daily basis, companies began to face new challenges with the pandemic: where are the customers? How to reallocate investments? How to sell my product in this new reality? What is the most appropriate approach? There are no ready-made answers. However, some tips can be given and are effective, such as always taking into account the context and taking actions based on the location and not only on the national or global stage, reevaluating campaigns whenever necessary, taking into account creative reevaluation, changing priorities from according to the context and, as a maxim, always seek to help.
One thing is predictable: 2021 will be the year of the digital revolution. And even more, people will gain familiarity with online shopping channels, and understand the benefits of personalizing and anticipating the offer of products and services. Therefore, volatility, digitalization and mobility will be watchwords for companies that want to be kept, as well as growing and prospering in the market this year.
We have made an article talking about the home office and work relationships in post pandemic Brazil. Check it out by clicking here.
Do not leave your business absent in the environment your customer is in and, more importantly, in the channels that your competitors are sure to be in. There are several options and paths and we, at MAVERICK 360, carry out a free diagnosis of what your company needs to stand out: branding, website, design, offline or online advertising, social networks, internal communication, inbound marketing, sales funnel, releases, conversion strategies, SEO, social ADS, Google ADS, audiovisual production and a series of other tools!
Be prepared for the future that starts now: invest in specialists in digital marketing and communication, who have contributed to the growth of several companies for six years! Contact us: