Many channels, little content: invest assertively

Digital Marketing
March 9, 2022

We have already seen the website being the great revolution in communication and digital marketing (yes, it has been a while, back in the late 90's, when we did not even talk about it). We have also seen Orkut popularize social networks around the Internet - and it is likely that if you are under 30, you do not even remember much about it. Since then, other networks have emerged, some had their peak and fell into disuse and others remain active, with growing audiences. After all that, smartphones and applications came along, and with them, infinite possibilities and in an increasingly accelerated way.

So it is hardly an exaggeration to say that every week a new digital trend appears. And it is often difficult to keep up with them. But do we really need to be present on all channels? Not always. And everything, of course, will depend on the available funds. Therefore, the main advice is this: if you have little money to invest, the ideal is not to spend it. Invest in a channel only if your audience is on it.

This is where communication planning, audience and market analysis, persona building and many other tools that digital marketing gives us come in. First of all, investing in good communication planning is essential, as it will give you the guidelines and show you the way to go before deciding on which networks your company will have a digital presence.

And, after making a decision, remember that you will have to invest in good content marketing. It is common to see micro, small and medium-sized companies with pages and profiles on different networks. But what is the use for it if there is no update, if there is no content suitable for the audience of each channel? Then, it is better to invest with quality in a social network than to have a low investment and little outcome in several of them, isn't it?

It is almost the same as with investing in blogs, as we have already talked about here, and with the importance of building good content for your website, as we have explained here.

With the covid-19 pandemic and the need to adapt to online sales, one of the social networks that received the adhesion of many companies was Whatsapp. Service via a messaging application has also become almost mandatory. And, although it seems simple, you have to be very careful not to create an image crisis for your business. But, as this is a subject that yields a not-so-brief conversation, soon we will tell you more about it :)

Here at Maverick we are experts in content development and digital strategies. Contact us and find out how we can help you communicate more and better:

AUTOR DO TEXTO:
Guta Bolzan
Gerente | Jornalista
Atua com comunicação há mais de 16 anos, possui vasta experiência com comunicação pública e gerenciamento de crise e já atendeu contas de relevância regional e nacional, entre as quais: Governo do Estado do Paraná, Universidade Tuiuti do Paraná, Laboratórios Frischmann Aisengart, Marel Brasil, Grupo PoliService e Grupo Ecoverdi.
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