If 2021 is not the year of dynamism and change, we do not know what period it might be. The way we lived was remodeled and many of the habits that were obligatorily acquired in 2020, with the pandemic, are here to stay and become more common in everyday life, with these coming months being the period of consolidation and optimization of them.
Brands and communication professionals need to be aware of what should be booming in the market to improve their strategies, optimize and automate processes and stay ahead of the competitiors. According to Global Communication Report from 2019, 83% of communicators around the world believe that technological innovations will dictate the course of work in this and the coming years.
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With that in mind, we have put together a list of trends that we believe will burst in the coming months, check them out below!
01 - Immersive technology resources
Augmented reality (AR) and virtual reality (VR) are here to stay and this promises to be the period of popularization of them, as more and more consumers do not just buy products or services, but acquire the experience and emotion behind it. A good example of this is the app “Room Decorator”, from Amazon, where the public can check how a certain piece of decoration will look in the environment they choose, only with their cell phone.
We made an article talking about the year of the digital revolution, which is now! Check it out by clicking here.
02 - Monitoring
Okay, but this is nothing new for communication professionals. We are always monitoring everything at all times: on social networks, in the media, on Google and so on. But the fact is that the use of this data by companies, in favor of better strategies, has been increasing considerably. Information and numbers are valuable, but so is the way in which it is collected, compiled and analyzed. Therefore, we will have a great evolution and also a strong demand for automated tools to carry out the work.
03 - Facial recognition
According to data from Allied Market, the facial recognition market is expected to have, in 2021 and 2022, an annual growth of about 23%. This feature changes the work of communication and marketing professionals in terms of behavior, even allowing them to detect expressions and emotions.
04 - Behavioral marketing
You have certainly entered a website to search for a product or service and, moments later, you accessed your Instagram and was impacted by an ad for exactly that product you searched for. Well, that is just the beginning of several possibilities when it comes to tracking user behavior. This technology tends to be improved and become even smarter and more efficient.
05 - Hybrid cloud
The watchword for 2021 is also cybersecurity. Therefore, hybrid clouds are gaining prominence in a scenario of hacker attacks on companies, by combining technology from public and private spaces. They also guarantee flexibility, accessibility and a low cost.
Be prepared for the future that starts now: invest in specialists in digital marketing and communication who, for six years, have contributed to the growth of several companies and are attuned to the new technologies on the market! Contact us:
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